Samsung to launch 40’ LCD TV with LED back light

Samsung Electronics is to launch a 40-inch LCD TV incorporating a LED backlighting unit (BLU) in Europe September this year, according to Displaybank, a Korea-based display research firm.

The launch seems to be designed to gauge the market potential of this technology, rather than in expectation of high-volume sales. Although Displaybank estimates the price will be around $3000, this is significantly higher than the price of around $1900 for an equivalent TV with a CCFL backlight.

However, the price premium is seen as a realistic reflection of the much higher cost of LED backlight units. Displaybank feels that the product launch is part of Samsung's strategy is to stimulate the market for high-end LCD TVs with a realistic pricing approach.

Sony introduced LED-backlit LCD TVs in its Qualia range in August 2004, with 40- and 46-inch models priced at around $7500 and $10,000, respectively. To read more about this subject go to LEDS Magazine.