|
POSCO LED (CEO, Nam-Seok Huh) holding world-top technology in industrial LED lighting field has received good reputation among European consumers, gaining a foothold on which it can enlarge the expansion of its share in the European market.
POSCO LED held a customer consultation event, the 2012 POSCO LED Show Case in Europe, in full swing at Marriot Hotel, Frankfurt, Germany for two days, the last 17th and 18th.. It was the second customer consultation event after the first one in Japan in March last year. It plans to expand such events to America and others.
About 60 companies and over 150 customers visited the event, and watched and consulted on various indoor and outdoor lighting products as well as industrial LED lighting products, the main items of POSCO LED.
Over 50% of customers were end users who have real procurement decision power. Especially, a number of big clients such as CEOs of real estate managing companies and managing companies of public institution facilities and owners of plants, all of which are foremost in Europe, visited the event, and expressed their interests in products of POSCO LED. Both sides agreed to expand their transactions after installing and operating the products as test cases in major landmarks in Europe.
What attracted the most attention was Bay Light, industrial LED lighting product developed solely by POSCO LED technology. Since POSCO LED is equipped with the full line-ups producing a variety of products applicable to different conditions from industrial facilities in extreme environment to large marts, it can differentiate itself from other competitors equipped only with limited line-ups for specific areas.
Besides, the attention to Linear Light was also high which had won the Red Dot Design Award of germany, one of the three design awards of the world. Recently, because of stricter environmental policies of Europe, there has been increasing movement to replace low-efficient lighting of parking lots and commercial facilities with high-efficient smart lighting. However, there were not enough products to satisfy the high demands of European customers. Linear Light of POSCO LED became the target of expectation to serve the main role in accelerating the application of LED lighting in parking lots and commercial facilities.
Seung-Min Kim, head of the Foreign Business Team, POSCO LED, said that, "Encouraged by the EU policy prohibiting sale of incandescent light bulbs this year, the expansion of LED lighting supply is expected to pick up pace. Therefore, a number of LED lighting makers target the European market. To differentiate us from competitors, we need to be of selection and focus."
Mr. Kim added, "Bay Light and Linear Light, main items of POSCO LED showed superb quality in performance and design compared with competitive products displayed in the Light + Building 2012. And, they were also in the limelight in the customer consultation event, making us identify their world competitiveness. In the future, by focusing on improving performance and design of them further, we plan to preoccupy a dominant position in the European market."
The 10th International LED EXPO(www.ledexpo.com) & OLED EXPO(www.oledexpo.com) 2012 has been grown continuously with domestic LED industry. This year, International DID EXPO 2012 will be held together and it will be a great opportunity to see the progress of LED& OLED applied to 3D, outdoor advertising and sign industry.
Go to International LED EXPO & OLED EXPO 2012 Special Page
| 
