[Interview] Moon Ok-Kyun, Representative of LED EXPO.COM, "Well reinforce our name value as Koreas largest exhibition"
SEOUL, Korea (AVING Special Report on LED EXPO&OLED EXPO 2011) -- <Visual News> 2011 LED EXPO&OLED EXPO is going to kick off at KINTEX, Ilsan, Seoul on June 21~24 with the theme of All About LED&OLED Industry with 300 companies from 12 countries.
AVING interviewed Moon Ok-kyun, representative of LED EXPO&OLED EXPO.
(Picture: Moon Ok-kyun, representative of LED EXPO&OLED EXPO)
Please introduce LED EXPO&OLED EXPO
It has been growing over 20% every year along with development of LED industry of Korea, since it took its first edition as the trade show specialized in LED industry in 2003. It is the worlds first and Koreas largest LED and OLED specialized trade show certified by UFI and Ministry of Knowledge Economy of Korea.
What is difference from 2010 edition?
In 2010, there were almost LED related companies participated but this year, participation of companies from equipments, components and material area is getting increasing sharply.
For this year, many companies in the area of equipments, components and material such as GE LIGHTING, Kumho Electric, Samik Electronics, Fine Technix, Vissem Electronics, Starnet, SFT Holland Cooperatie UA from Holland, Everlight Electronics from Taiwan, NeoNeon from China, JUSUNG Engineering, PROTEC, pnt, AsTek, Aixtron from Germany, LayTec AG, Prolight Opto Technology from Taiwan, LED_EVER Technology from China, Sony Chemical and TANAKA PRECIOUS METALS from Japan are going to participate.
Through KOTRA, we
e recruiting buyers that exhibitors want to meet and who want to meet Korean companies. Total 19,328 visitors(18,000 from Korea and 900 from abroad) had visited last year and it is expected about 20,000 visitors are coming to the show this year.
Hiroshi Amano, professor from Nagoya University in Japan, Ian Ferguson, the dean of Department of Electrical Computer Engineering of North Carolina University in USA, and David Fyfe, the representative of David Fyfe Consulting as well as the worlds specialist for OLED etc. will speak for LED&OLED Seminar this year.
Concurrent events such as LED&Green Lighting Seminar and Exportation Consulting etc. will be organized together during the exhibition. On the 3rd day, visitors can meet the new products and technologies through exhibitors technology seminars.
How is the proportion of exhibitors from Korea and from overseas?
Last year, total 261 companies had participated and 205 exhibitors are from Korea and 56 are from overseas. This year, we expect over 300 exhibitors are coming and 20% of those will be from abroad.
The strategy for attracting domestic companies is to post advertisements for paper, radio and press kits through TM, EDM and Korean media and to promote our exhibition in other LED and OLED related exhibitions.
The strategy for attracting foreign companies is various from the promotion via KOTRA foreign trade pavilion, foreign media partners and agents to participation in LED and OLED related exhibitions in abroad and internet etc. Last year, the participation of Japanese companies was remarkable and many European companies also has showed their interests in this event.
Where is the status of LED EXPO&OLED EXPO on in the LED Industry?
Since held LED trade show in 2003 for the first time in the world, it has been the Koreas largest professional LED trade show celebrating the 9th edition as of this year. It is also most recognized LED event in Korea as it has long history and been developed continuously. The percentage of re-participating companies is more than 60% and this means many exhibitors value this event.
There are some exhibitions like Hong Kong Lighting Fair and LED CHINA etc. in Asia and those are focusing on LED lightings and domestic market, however LED EXPO is covering equipments, components and materials as well as lightings and this makes many visitors can meet various buyers at LED EXPO.
As LED industry has developed, there are so many LED events held in the world. However, Korea and Japan is still right the leading countries. Thats why buyers from Europe, the Americas and South America are showing huge interest in Koreas LED industry.
Lastly, tell your strategy and vision
LED EXPO&OLED EXPO is the only professional trade show specialized in LED and OLED. We have many buyers from various continents such as the Americas, Europe, Africa and South America etc.
Moreover, we
e still recruiting global big buyers through KOTRA Overseas Trade Pavilion to make concentrated consulting through 1:1 match making between Korean companies and overseas buyers and overseas agents and associations in America, China and Japan etc. also support us to gather important buyers who have a real purchasing power.
We do reinforce our name value as the Koreas largest LED exhibition this year and someday we are going to hold an exhibition covering all that related industries such as Information Display Expo and Green Device Expo etc.
